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Account-based marketing is not the “new” content marketing. But if you’re doing content marketing, you have a great foundation. Learn to leverage your existing content strategy and skills to create personalized content for your targeted, high-value accounts.
Your brand is more than your logo—it describes your company’s reason for existing. If your brand doesn’t accurately reflect your company’s value or purpose, rebranding might be the smart move.
Learn the key elements your website needs to support customers in their journey to a purchase—and beyond.
Stories engage more of our brains than a list of facts can do. That’s why storytelling is such a powerful tool in your marketing arsenal.
If you’re anxious to modernize your marketing but worried about the sheer size of such an effort, try looking at the job as an evolution rather than a revolution.
Does your content marketing strategy include video? Video offers flexibility and value at every stage of the buying cycle. Learn about options for using video to build customer confidence, engagement, and trust—and improving ROI on your site.
Podcasts are popular for information and entertainment among a wide range of listeners. B2B organizations can gain numerous benefits from this flexible, personal content form.
When a B2B energy-grid optimization company needed to adjust its market positioning to better clarify the benefits of its solution, it worked with Refactored to develop customer personas, a customer-centered messaging framework, and updated branding.
To generate effective leads, you need to market to the right people at the right time. Do you know how to change your personas so that you can reach your best customers?
Localized website content is the key to strengthening web presence, growing customer engagement, and increasing sales for a client that operates a global enterprise.