Marketing Funnel Guide: Reverse Engineering to Build a Revenue-Producing Machine

Marketing Funnel Guide: Reverse Engineering to Build a Revenue-Producing Machine

How do you create a marketing and sales funnel that meets your revenue goals? The key is not to start at the top. Instead, reverse engineer your funnel by starting at the bottom.
 

Sales Enablement Benchmark Survey: Where Do You Stand?

Sales Enablement Benchmark Survey: Where Do You Stand?

Tight integration between marketing and sales can net faster sales and revenue growth for your company—a win for both teams! Take the Sales Enablement Benchmark survey from Refactored and BMA Colorado to see how well your teams are aligned.

Make the Most of Marketing Metrics

Make the Most of Marketing Metrics

Transforming data into actionable information is the beginning of wisdom—and an essential career booster—for marketing leaders. Learn four steps to accelerate your marketing performance program.
 

Refactored Supports BMA Colorado as a Gold Partner

Refactored Supports BMA Colorado as a Gold Partner

Marketers everywhere rely on the ability to connect with and learn from our peers and colleagues Refactored looks forward to an active partnership that supports the mission of BMA Colorado to provide marketers with access to valuable, practical marketing education.

3 Ways to Focus Your 2018 Vision

3 Ways to Focus Your 2018 Vision

Are you feeling slightly perplexed about where to place your energy in the new year, how to rebuild momentum and a strong cadence, and how to define new marketing goals for your organization? When building out your 2018 goals, divide the list into three areas of focus: practical needs, aspirational ideas, and transformative plays that will take your organization new places. Read on to discover thought-provoking questions to ask yourself and your team.

What’s Missing from Your 2018 Marketing Plan?

What’s Missing from Your 2018 Marketing Plan?

Few things in marketing are truly certain. But one emerging truth is that if you align your marketing and sales teams, everyone gets better results. Here’s how to start making the connection.

Let's Talk. We can help.