Top 3 Tips to Make Your Marketing Team Indispensable in 2019

Top 3 Tips to Make Your Marketing Team Indispensable in 2019

How can you demonstrate the real value that Marketing brings to your organization? Follow these tips to connect the dots between your team and your organization’s revenue stream.

Get It Done: Your 2019 Marketing Resource Checklist

Get It Done: Your 2019 Marketing Resource Checklist

Now’s the time to set your marketing strategy and goals for the coming year. Use these checklists to figure out how to allocate resources across your marketing programs.

Is ABM Right for You? Untangle Account-Based Marketing

Is ABM Right for You? Untangle Account-Based Marketing

If you are considering account-based marketing (ABM), your first question may be, "Where do I start?" Join Refactored and Kentico Software for our upcoming Market Insights webinar and get a clear vision of the opportunities ABM may offer--and a practical approach to getting ABM off the ground.

Refactored Congratulates Rio Tinto: A Kentico Top 10 Site of the Month for the Second Time this Year

Refactored Congratulates Rio Tinto: A Kentico Top 10 Site of the Month for the Second Time this Year

The redesign of Rio Tinto’s Borax website showcases an elevated form and function for customer-centered storytelling in the Kentico platform.

The ABM Shift: Overcome Cost Barriers to Account-Based Marketing

The ABM Shift: Overcome Cost Barriers to Account-Based Marketing

Account-based marketing provides a highly personalized marketing and sales approach that is proving highly successful for B2B organizations. How can you overcome cost and resource barriers and implement your own ABM program?

Deliver Better Customer Engagement - Make it Personal

Deliver Better Customer Engagement - Make it Personal

Today, B2B buyers do most of their research online. Leveraging marketing technology to create a customized experience for high-value customers can support your sales team at critical points in the buyer journey.
 

How to Convert Customers in 3 Easy Steps

How to Convert Customers in 3 Easy Steps

Use these tips to create higher engagement and encourage visitors to take action on their buying journey with you.
 

Rebranding: Is Your Brand Strategy Helping or Hurting?

Rebranding: Is Your Brand Strategy Helping or Hurting?

Your brand is more than your logo—it describes your company’s reason for existing. If your brand doesn’t accurately reflect your company’s value or purpose, rebranding might be the smart move.

How One B2B Provider Pulled Away from the Pack with Powerful Persona Messaging

How One B2B Provider Pulled Away from the Pack with Powerful Persona Messaging

When a B2B energy-grid optimization company needed to adjust its market positioning to better clarify the benefits of its solution, it worked with Refactored to develop customer personas, a customer-centered messaging framework, and updated branding.
 

Set Up for GDPR Success

Set Up for GDPR Success

The EU’s General Data Protection Regulation is in effect, and many companies are still scrambling to make sure they are in compliance. To avoid getting bogged down in GDPR details, be sure you have the tools and expertise you need to meet the law’s requirements.

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