Real ROMI: Get Your Money’s Worth in B2B Marketing

Real ROMI: Get Your Money’s Worth in B2B Marketing

Disappointed with the return on marketing investment for a website refresh, campaign, or content marketing program? Read this before you pull the plug.

Marketing Leadership: Overcome Roadblocks to Build Successful Change

Marketing Leadership: Overcome Roadblocks to Build Successful Change

In B2B marketing, no change comes without obstacles. But as a marketing leader, you can anticipate issues and be prepared to overcome them before they derail your initiatives.

Marketing Leadership: Changing the Dynamic in Your B2B Organization

Marketing Leadership: Changing the Dynamic in Your B2B Organization

Today, B2B marketers have unprecedented opportunities to take the lead in our organizations. Advanced marketing technologies and strategies, along with supportive partnerships, enable us to drive organizational change, growth, and success.

3 Ways to Optimize Content Management

3 Ways to Optimize Content Management

Choose the content management system that works for you now—and offers flexibility for the future.

CompassABM Takes Home Silver Stevie® Award for New Marketing Solution

CompassABM Takes Home Silver Stevie® Award for New Marketing Solution

Winning business is so much easier with a personal connection. Refactored’s account-based marketing platform, CompassABM, was recognized for the value it brings to B2B organizations by enabling automatic IP-based account identification, website personalization, and prospect tracking—at scale.

How ABM Improves Marketing ROI in One Step

How ABM Improves Marketing ROI in One Step

Your return on marketing investment (ROMI) can be difficult to pin down. Account-based marketing makes it clearer by targeting specific accounts and measuring their engagement. But ABM can deliver ROI even faster—even before you have targeted your next best customer.

6 Reasons to Change Your Web Content Management System—Before It’s Too Late

6 Reasons to Change Your Web Content Management System—Before It’s Too Late

Technological advances have changed the way that we consume information and buy products. Take a look at these drivers—and whether your current CMS adequately addresses them.

CompassABM, 2019 Stevie® Awards Finalist, Is Enabling ABM Access for B2B Teams

CompassABM, 2019 Stevie® Awards Finalist, Is Enabling ABM Access for B2B Teams

Refactored’s fresh approach to account-based marketing, the CompassABM ABM software solution, is in the prestigious lineup of solutions that will be awarded Gold, Silver, and Bronze placements in Las Vegas on February 22.

The Future of Content Management: How to Choose a CMS

The Future of Content Management: How to Choose a CMS

Can your content management system (CMS) keep up with rapid technology changes and customer demands? Explore your options for website content management.
 

Marketing Leadership in 2019: Taking the Lead in Your Organization

Marketing Leadership in 2019: Taking the Lead in Your Organization

Marketing has the capacity to bring together an organization’s diverse operations. Consider the ways in which you can elevate your purpose in the coming year.

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