Marketing Leadership: Who’s on Your Team?

Marketing Leadership: Who’s on Your Team?

Are you struggling to balance management of your internal and external teams? Or is working with external partners just too much work? Change the way you integrate external agency partners into your team, and you’ll see dramatically different results.
 

Marketing Leadership: Connect the Dots Between Marketing and Revenue

Marketing Leadership: Connect the Dots Between Marketing and Revenue

If demonstrating your return on marketing investment is always at the top of your list of challenges, your marketing peers can offer you some practical advice. Keep these tips in mind as you work to showcase marketing’s value in your own organization.

Marketing Leadership: Coming Together to Create an Exceptional Customer Experience

Marketing Leadership: Coming Together to Create an Exceptional Customer Experience

Creating an optimal customer experience requires marketing leadership—and relies on input and support from stakeholders across your organization as well as outside partners. Learn how modern marketing leaders are bringing together their teams to develop a cohesive experience at every touchpoint.

Marketing Leadership: Managing Change from the Inside Out

Marketing Leadership: Managing Change from the Inside Out

Marketing is all about change. Marketing leaders are those who change their mindset from keeping up with change to driving positive change in their organizations.

Want to Be a Marketing Leader? Learn from the Best

Want to Be a Marketing Leader? Learn from the Best

Refactored announces the launch of our new peer perspectives website, ModernMarketingLeader.com, a visual library of marketing insights and shared experience to inspire you to take your career to the next level. 

Real ROMI: Get Your Money’s Worth in B2B Marketing

Real ROMI: Get Your Money’s Worth in B2B Marketing

Disappointed with the return on marketing investment for a website refresh, campaign, or content marketing program? Read this before you pull the plug.

Marketing Leadership: Overcome Roadblocks to Build Successful Change

Marketing Leadership: Overcome Roadblocks to Build Successful Change

In B2B marketing, no change comes without obstacles. But as a marketing leader, you can anticipate issues and be prepared to overcome them before they derail your initiatives.

Marketing Leadership: Changing the Dynamic in Your B2B Organization

Marketing Leadership: Changing the Dynamic in Your B2B Organization

Today, B2B marketers have unprecedented opportunities to take the lead in our organizations. Advanced marketing technologies and strategies, along with supportive partnerships, enable us to drive organizational change, growth, and success.

3 Ways to Optimize Content Management

3 Ways to Optimize Content Management

Choose the content management system that works for you now—and offers flexibility for the future.

CompassABM Takes Home Silver Stevie® Award for New Marketing Solution

CompassABM Takes Home Silver Stevie® Award for New Marketing Solution

Winning business is so much easier with a personal connection. Refactored’s account-based marketing platform, CompassABM, was recognized for the value it brings to B2B organizations by enabling automatic IP-based account identification, website personalization, and prospect tracking—at scale.

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